How to Make FADS™

Posts Tagged ‘How to make fads


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After days of bitching about the lack of shit to do in Ottawa, I decided to gather up my balls and investigate a store that held a beacon of promise (poetics). NORML Clothing. When I first read about it, honestly i was a bit suspicious considering the the caliber of retail I had seen out here in the past. When I actually visited their website I was instantly reassured. 

awning For the record, just in case you were wondering, NORML is legit, and I would go as far as to say OD Legit.

They have a sick selection that ranges from the super fresh to the hipster fresh to the hyped-up fresh to the partially-hood fresh. On top of that they have a good amount of other perks that take them from being just a store to becoming a cultural institution. Hahahahaha thats a slight exaggeration, but these guys have their stuff down.

Momentarily looking past the clothes I was more impressed by the store’s second floor. Any store can stock cool shit, but not all stores have an in house art gallery and additional pop-up shop-within-store.

waxingalleryWhen i got there the art space was being used for the Red Bull sponsored Wax museum, a show not only exhibiting artists from ottawa to spain but one that was raising money for charity.

uppopupAdjacent to the gallery was the NORML hosted upper playground pop up shop. I missed the one that sprung in New York so I was glad I got to catch this one. Im actually still tight I messed out the opportunity to get my COLLABO’ tee. collabo. collabo. collabo.

On the way downstairs i got he’pped to this jive cat…bear.

bearingtonMore on the bear in the VIDEO I FUCKING SHOT TODAY. WORD UP MOTHERFUCKER.

robisag1 This guy, Rob (protagonest of above picture) along with another guy, Josh (protagonist of my video) were chill with my journalistic meanderings, thanks dudes.



Written by FADS Administration

December 31, 2008 at 11:54 pm


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This is pretty big news. I’ve thought about doing video interviews for a while  now but I never really had the time to set up for them or anything remotely close to that back in New York. Now i’m in Ottawa with fam for the holidays and, get this, about to go see MORE fam in the  city of TORONTO. B.t.dubs people, T.O.R.O.N.T.O. stands for “super-sick-video-making-city.”


I found out I was headed to Toronto and I flipped a total shit because on TOP of the fact that with all the free time the holiday season has afforded me I am (at least) able to TRY to crank out a couple of videos, transcribe some interviews, and maybe work on some art, Toronto could be like a “guest-backdrop” for all of my effort, what with its super cool trendishly hip, “never quite on par with NY”, scene I’ve been reading so much about lately.

Likewise I have decided not to cover Ottawa because, besides the magnificence of the  architectural detail of the Canadian parliament building, there’s actually nothing to cover as far as I know (hipster-core of Ottawa, hit me up if you think otherwise, until then, I hear ottawa is the heroin capitol of Canada too, stay clean if you know what I mean). 

Speaking of all of this coverage, exactly what ill be “covering” in Torontonia is somewhat mostly fashion related. Because its the part of worldwide fashion I know the most about (and thats not saying much btw), ill be looking to review the entire streetwear scene of Toronto through intensive examinations of six stores: five that are super-streetwear oriented and one that claims to be a skateshop. Check the list and wish me luck.







So in reality I haven’t really contacted the stores yet to check and see whether or not they’ll be receptive to THIS guy with a miniDV cam in tow trying to take pictures with his fucking cellphone, BUT I think ill wing it on that tip. 

What I WONT be winging is the conversatory content Ill be filling my video with because I really don’t want to be stranded in a store looking stupid with that camcorder like a japanese tourist in soho pointing at kidrobot. No hate to tourists or kidrobot btw.

So now im rehearsing the parts

and plotting a course through the jungle of Toronto’s back… allies I guess



Okay, okay, Ottawa deserves credit where credit is due before we go on giving Toronto too many props well also go to


because it actually looks like a legit place

Written by FADS Administration

December 27, 2008 at 4:57 am

Fads™ goes to DQM pt.3

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This time around Stitches came for the journaltastic party again and it was a HOOT.


On the train we caught some pics of a dude melting into his seat but they came out too awkward to post. Ha.

We got to the old QM of D and after pleasantries and creeping out all of the staffers with my active microphone, Stitches and I noticed these two girls chilling on the checkered ‘L’ bench staring at an ecstatic twig trying on mad beanies.

It turned out the twig was a dude visiting from portland who went to school in London and the girls were the twig’s friends from PRATT. Now I think Pratt’s a cool place because a super skilled artist I know teaches there (yes we will be featuring him here sometime soon), but these girls were less than enthused about it. They “liked the school and all” but they were still getting used to it. One was from Portland and the other was from fuck-a-trucksville in Florida and I guess they were the only artsy people they knew before coming to Brooklyn so when they got here they banded together and decided to rebel against all of the art-faggotry (word? Chill. No homo son.) by wearing fleece-n-jeans-n-frowns together. Actually only one of them was frowning but thats cus she was sorta mucks and therefore getting no attention.

ANYWAY we met this guy, Ben, the new dude who was a skater that grew up to be an organic lettuce farmer, but one that went hardcore with the plows and whatever, the opposite of weekend warrior hipster farmers (Sami McMullet from sanfran, that means you). He’s actually writing a ballad of his conquests in Spain and thats why he would prefer to remain anonymous for the moment.

bensatenp.s. Those decks behind dude’s head aren’t just for show unlike at other lauded establishments, DQM actually has the best skate prices in the city. Don’t believe me? Go ahead and ask Ben if you see him.

p.s.again WE completely recorded everything that went on in that store from our conversation with the pratt girls to the life story of benny kickflip BUT THE SHIT DIDNT COME OUT.My mic works now but im worried about that haphazard recording naamean?

Written by FADS Administration

December 24, 2008 at 1:05 am

History: Fads gets wired and chills with Chris the artiste

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Last last last friday, or whatever friday the black one was, I went downtown to get a mike so that I could finally start recording interviews. This was pretty crucial for the business because it’s been getting increasingly hard to roll into the same store multiple times claiming you’re working on a magazine and want to do interviews, especially if you don’t have anything to interview anyone with. Now we do.

I took the bridge downtown, first time pedestrianizing the manhattan and I have to say  its a bit more sketch than the williamsburg but not a big deal overall.

boardbridgeThat being said, the views definitely made the trip worth it,

crazycolony plus they have crazy latticework in the heights.

chillsonerelaxI wove through chinatown and soho to get my microphone, its beautiful but its failed me once already, elaboration later. 

Anyway, because I was in the area I rolled by BBC, in part because I read they were having an anniversary celebration, “yo pharrell, gimmie some free shit for your stores birthday”, but mostly bacause I wanted to get in touch with a dude that worked there. 

At the beginning of the summer, I was showing the place to some family friends from Vancouver and as we were leaving, this guy behind the ice cream counter started chatting with my dad complimented the t-shirt I made him for father’s day. Dude found out I was responsible for it and thought that was pretty crazy so he recommended we trade art tips in the future.

Because it was the future, I was at the store and talked to the guy, named Chris, again. My suggestion of a media alliance and interview went over well, so expect some more news on this dude and his outfit, “Rocketscience Labs” soon.


and thats the word, props to this guy.

p.s. I think Fads™ is going to invest in a camera for christmas, this new phone’s camera is completely  dicking my pictures in the ear so lets fds and solve that problem.

Written by Sulky

December 21, 2008 at 4:08 am

A History Lesson (TIMESKIP EDITION): Fads goes to Dave’s Quality Meat pt.2

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Don’t get confused people. The following occurred after my trip to banksy’s biz, the rest of which you will read about in a post that is written AFTER this one. Oops, do I sense confusion? bite me. 

After the Banksy Farm, because I was in the [relative] area, I decided to check back on some homies. On the way i ran into the parade, I guess it must’ve started early or something.


Hours of walking (not really) over to the east side, and I reached the familiar inverted-stoop (also a year-round entrance and summertime lunch patio) to everyone’s favorite cellar of stuff. You guessed it, and if you didn’t, get some glasses and look at the title of this post because i’m not going to waste time doing your thinking for you, especially after I clearly wasted MY OWN time writing that brilliant, insightful analogy.

Once again, Carl was there (word? dude’s ALWAYS there) workin out biz and whatever

storeworksTANGENT TIME

mysteries-of-the-beyondHey DQM I like the vinyl waterfall door, but give it to me straight, do you ever have to wipe it down? I’m serious because when you think about it, wouldn’t it get kinda bleh from dudes walking in and out of it all day every day and making it progressively grimy? I digress though. Thats not what the picture is about, its actually about the mysteries of what’s beyond the waterfall. Im sure everyone who walks in your store feels like running in there grabbing shit and dipping to check out the inner workings and whatever.

Anyway i was chilling and all of a sudden, Dave walked in and I was like “HOLY SHIT ITS MAG PITCH TIME AGAIN” but dude was putting on a mexican wrestling mask, and that was taking him a while because of the mask’s temporary incompatibility with Dave’s hair and glasses. Honestly, I’ve been there before too. Hair and headgear piss each other off, so Its best to let them fuck each other up and move on with your fucked up hair and your fucked up headgear and call it a day because in the end, it’s whatever dude, take it easy.

Mag pitch time came around and it was cool, I got a chill green light from the Ortizian to conduct more business in the future. Awesome. I got a couple of pics and a couple of FRANKs and I was outta there. Thanks half a month late.

moneyshotkindofYo, every time i walk in there, I get somber life lessons from the crew. Elaboration later, my minds on the Yatagan’s I ate after the store.

myataganDude. Mamoun’s better have beef because their schwarma can’t touch the Doner sandwich these motherfuckers make.

Written by Sulky

November 19, 2008 at 11:19 pm

A History Lesson: Fads goes to the Banksy Farm

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All of this is like, half a month late, hahaha.

 Banksy was in New York last month and set off a bunch of unadulterated unexpectedness. Not that anyone expected anything else. But anyway, from that unexpectedness jumped The Village Pet Store and Grill (Henceforth referred to as Banksy Farm) and since I’d never seen any banksy stuff in person, I wanted to investigate.


I won’t go into extreme detail about Banksy but I will tell you something that happened on my way to the Banksy Farm, and you dont often hear Brooklynites saying this, but I got lost. Two times. That’s embarrassing. Because everyone has stuff to do in the city, people from the other boroughs take pride in the fact that they know the geography of wherever they’re from in addition to that of manhattan. I dont know if it’s the result of some sort of locationary inferiority complex (or if “locationary” is even a word) but I feel like i’m not doing my job as a smart american if i loose my way around a city that has a crazily expansive subway system. But really, holy fuck. Since when is there a south seventh avenue? The first time I tried finding the pet store I got all chafy and wind frozen at seventh and fifteenth street and the second time I walked halfway to broadway from west fourth before circling around and finally getting to where i wanted to go. Was I kidding myself? Dude, FDS. What’s worse, this billboard popped up out of nowhere as I was walking east on houston. Thanks Banks, way to be a jerk (just to clarify, banksy, if you’re reading this, that was a joke).


So yeah, i got there but my phone was out of battery so I got no pics taken and had to wait till my next visit to write about it. As you can see from the pic at the top, I made it back on halloween and there was a ridiculous line for no reason, the reason being that it was the shop’s last hour of existence. Wow. I wasn’t the last one in the store, but I definitely was the last one out and I happen to be very proud of that fact. Thats no bullshitting. On the reals yo. Word. Dead ass. I was like, mad hype and shit, ‘cus like, stuff was crazy yo. It was OD like Jesus on crack. Bam.

Ill write the rest  later because I wanna get a post up before my fucking birthday.

Way to be THAT GUY…

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…People who read gun magazines in public. I’m not saying you can’t or shouldn’t do it, I mean everyone has a hobby and marksmanship is one the oldest and most influential ones the world has ever known. Hunting with bows & arrows sustained ancient civilizations and, to this day, wars fought using all sorts of missile-based weapons have defined the present era as we know it. However, If people see you reading handgun magazine in the corner of the tiny, little, cramped box of space that happens to be a NYC subway car, nobody will EVER want to pat you on the back for defining history, much less making them uncomfortable. This guy got lucky though. At least he didnt put himself in a situation as equally awkward as this bald, middle-aged, depressed looking man did, reading sex for dummies one day in a particularly crowded car on the 2. Tons of funny looks and angered mothers of small childeren (the book was illustrated). To end on a positive note though, if you keep it off the train, more people will like you, but if you dont, you keep New York the way it is. Thats a win/win by the way so everything’s cool, don’t worry about it.

Written by Sulky

November 1, 2008 at 8:00 pm