How to Make FADS™

Oh Shit! New Year, New Agenda My Nigs

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So Its been the craziest half-year of my life. Got the boot from one of the best schools in the city but as it turns out it was all for the best. I now attend one of the hoodest, hoodlum establishments in Brooklyn, shits super real, but like I said its for the best because I get to intern through it.

INTERN WHERE? you ask…

Why only the very magazine that inspired the creation of FADS as you know it.

so why don’t you just make it down to FRANK151 and see what the deal is.

PS… I’m Published


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January 1, 2010 at 4:09 pm

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May 26, 2009 at 4:03 am

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Fads™ In Canada TRAILER

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Fads™ In Canada TRAILER from Fads™ Magazine on Vimeo.

After Norml clothing, we checked out Goodfoot and Adrift in Toronto, individual vids for all three stores will be released but heres a trailer for now.

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January 4, 2009 at 5:56 am

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After days of bitching about the lack of shit to do in Ottawa, I decided to gather up my balls and investigate a store that held a beacon of promise (poetics). NORML Clothing. When I first read about it, honestly i was a bit suspicious considering the the caliber of retail I had seen out here in the past. When I actually visited their website I was instantly reassured. 

awning For the record, just in case you were wondering, NORML is legit, and I would go as far as to say OD Legit.

They have a sick selection that ranges from the super fresh to the hipster fresh to the hyped-up fresh to the partially-hood fresh. On top of that they have a good amount of other perks that take them from being just a store to becoming a cultural institution. Hahahahaha thats a slight exaggeration, but these guys have their stuff down.

Momentarily looking past the clothes I was more impressed by the store’s second floor. Any store can stock cool shit, but not all stores have an in house art gallery and additional pop-up shop-within-store.

waxingalleryWhen i got there the art space was being used for the Red Bull sponsored Wax museum, a show not only exhibiting artists from ottawa to spain but one that was raising money for charity.

uppopupAdjacent to the gallery was the NORML hosted upper playground pop up shop. I missed the one that sprung in New York so I was glad I got to catch this one. Im actually still tight I messed out the opportunity to get my COLLABO’ tee. collabo. collabo. collabo.

On the way downstairs i got he’pped to this jive cat…bear.

bearingtonMore on the bear in the VIDEO I FUCKING SHOT TODAY. WORD UP MOTHERFUCKER.

robisag1 This guy, Rob (protagonest of above picture) along with another guy, Josh (protagonist of my video) were chill with my journalistic meanderings, thanks dudes.


Written by FADS Administration

December 31, 2008 at 11:54 pm


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This is pretty big news. I’ve thought about doing video interviews for a while  now but I never really had the time to set up for them or anything remotely close to that back in New York. Now i’m in Ottawa with fam for the holidays and, get this, about to go see MORE fam in the  city of TORONTO. B.t.dubs people, T.O.R.O.N.T.O. stands for “super-sick-video-making-city.”


I found out I was headed to Toronto and I flipped a total shit because on TOP of the fact that with all the free time the holiday season has afforded me I am (at least) able to TRY to crank out a couple of videos, transcribe some interviews, and maybe work on some art, Toronto could be like a “guest-backdrop” for all of my effort, what with its super cool trendishly hip, “never quite on par with NY”, scene I’ve been reading so much about lately.

Likewise I have decided not to cover Ottawa because, besides the magnificence of the  architectural detail of the Canadian parliament building, there’s actually nothing to cover as far as I know (hipster-core of Ottawa, hit me up if you think otherwise, until then, I hear ottawa is the heroin capitol of Canada too, stay clean if you know what I mean). 

Speaking of all of this coverage, exactly what ill be “covering” in Torontonia is somewhat mostly fashion related. Because its the part of worldwide fashion I know the most about (and thats not saying much btw), ill be looking to review the entire streetwear scene of Toronto through intensive examinations of six stores: five that are super-streetwear oriented and one that claims to be a skateshop. Check the list and wish me luck.







So in reality I haven’t really contacted the stores yet to check and see whether or not they’ll be receptive to THIS guy with a miniDV cam in tow trying to take pictures with his fucking cellphone, BUT I think ill wing it on that tip. 

What I WONT be winging is the conversatory content Ill be filling my video with because I really don’t want to be stranded in a store looking stupid with that camcorder like a japanese tourist in soho pointing at kidrobot. No hate to tourists or kidrobot btw.

So now im rehearsing the parts

and plotting a course through the jungle of Toronto’s back… allies I guess



Okay, okay, Ottawa deserves credit where credit is due before we go on giving Toronto too many props well also go to


because it actually looks like a legit place

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December 27, 2008 at 4:57 am

Fads™ goes to DQM pt.3

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This time around Stitches came for the journaltastic party again and it was a HOOT.


On the train we caught some pics of a dude melting into his seat but they came out too awkward to post. Ha.

We got to the old QM of D and after pleasantries and creeping out all of the staffers with my active microphone, Stitches and I noticed these two girls chilling on the checkered ‘L’ bench staring at an ecstatic twig trying on mad beanies.

It turned out the twig was a dude visiting from portland who went to school in London and the girls were the twig’s friends from PRATT. Now I think Pratt’s a cool place because a super skilled artist I know teaches there (yes we will be featuring him here sometime soon), but these girls were less than enthused about it. They “liked the school and all” but they were still getting used to it. One was from Portland and the other was from fuck-a-trucksville in Florida and I guess they were the only artsy people they knew before coming to Brooklyn so when they got here they banded together and decided to rebel against all of the art-faggotry (word? Chill. No homo son.) by wearing fleece-n-jeans-n-frowns together. Actually only one of them was frowning but thats cus she was sorta mucks and therefore getting no attention.

ANYWAY we met this guy, Ben, the new dude who was a skater that grew up to be an organic lettuce farmer, but one that went hardcore with the plows and whatever, the opposite of weekend warrior hipster farmers (Sami McMullet from sanfran, that means you). He’s actually writing a ballad of his conquests in Spain and thats why he would prefer to remain anonymous for the moment.

bensatenp.s. Those decks behind dude’s head aren’t just for show unlike at other lauded establishments, DQM actually has the best skate prices in the city. Don’t believe me? Go ahead and ask Ben if you see him.

p.s.again WE completely recorded everything that went on in that store from our conversation with the pratt girls to the life story of benny kickflip BUT THE SHIT DIDNT COME OUT.My mic works now but im worried about that haphazard recording naamean?

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December 24, 2008 at 1:05 am

History: Fads gets wired and chills with Chris the artiste

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Last last last friday, or whatever friday the black one was, I went downtown to get a mike so that I could finally start recording interviews. This was pretty crucial for the business because it’s been getting increasingly hard to roll into the same store multiple times claiming you’re working on a magazine and want to do interviews, especially if you don’t have anything to interview anyone with. Now we do.

I took the bridge downtown, first time pedestrianizing the manhattan and I have to say  its a bit more sketch than the williamsburg but not a big deal overall.

boardbridgeThat being said, the views definitely made the trip worth it,

crazycolony plus they have crazy latticework in the heights.

chillsonerelaxI wove through chinatown and soho to get my microphone, its beautiful but its failed me once already, elaboration later. 

Anyway, because I was in the area I rolled by BBC, in part because I read they were having an anniversary celebration, “yo pharrell, gimmie some free shit for your stores birthday”, but mostly bacause I wanted to get in touch with a dude that worked there. 

At the beginning of the summer, I was showing the place to some family friends from Vancouver and as we were leaving, this guy behind the ice cream counter started chatting with my dad complimented the t-shirt I made him for father’s day. Dude found out I was responsible for it and thought that was pretty crazy so he recommended we trade art tips in the future.

Because it was the future, I was at the store and talked to the guy, named Chris, again. My suggestion of a media alliance and interview went over well, so expect some more news on this dude and his outfit, “Rocketscience Labs” soon.


and thats the word, props to this guy.

p.s. I think Fads™ is going to invest in a camera for christmas, this new phone’s camera is completely  dicking my pictures in the ear so lets fds and solve that problem.

Written by Sulky

December 21, 2008 at 4:08 am