Fads™ In Canada TRAILER
Fads™ In Canada TRAILER from Fads™ Magazine on Vimeo.
After Norml clothing, we checked out Goodfoot and Adrift in Toronto, individual vids for all three stores will be released but heres a trailer for now.
Fads goes to NORML CLOTHING
After days of bitching about the lack of shit to do in Ottawa, I decided to gather up my balls and investigate a store that held a beacon of promise (poetics). NORML Clothing. When I first read about it, honestly i was a bit suspicious considering the the caliber of retail I had seen out here in the past. When I actually visited their website I was instantly reassured.
For the record, just in case you were wondering, NORML is legit, and I would go as far as to say OD Legit.
They have a sick selection that ranges from the super fresh to the hipster fresh to the hyped-up fresh to the partially-hood fresh. On top of that they have a good amount of other perks that take them from being just a store to becoming a cultural institution. Hahahahaha thats a slight exaggeration, but these guys have their stuff down.
Momentarily looking past the clothes I was more impressed by the store’s second floor. Any store can stock cool shit, but not all stores have an in house art gallery and additional pop-up shop-within-store.
When i got there the art space was being used for the Red Bull sponsored Wax museum, a show not only exhibiting artists from ottawa to spain but one that was raising money for charity.
Adjacent to the gallery was the NORML hosted upper playground pop up shop. I missed the one that sprung in New York so I was glad I got to catch this one. Im actually still tight I messed out the opportunity to get my COLLABO’ tee. collabo. collabo. collabo.
On the way downstairs i got he’pped to this jive cat…bear.
More on the bear in the VIDEO I FUCKING SHOT TODAY. WORD UP MOTHERFUCKER.
This guy, Rob (protagonest of above picture) along with another guy, Josh (protagonist of my video) were chill with my journalistic meanderings, thanks dudes.
p.s. HAPPY NEW YEAR
Fads™ GOES TO CANADA
This is pretty big news. I’ve thought about doing video interviews for a while now but I never really had the time to set up for them or anything remotely close to that back in New York. Now i’m in Ottawa with fam for the holidays and, get this, about to go see MORE fam in the city of TORONTO. B.t.dubs people, T.O.R.O.N.T.O. stands for “super-sick-video-making-city.”
I found out I was headed to Toronto and I flipped a total shit because on TOP of the fact that with all the free time the holiday season has afforded me I am (at least) able to TRY to crank out a couple of videos, transcribe some interviews, and maybe work on some art, Toronto could be like a “guest-backdrop” for all of my effort, what with its super cool trendishly hip, “never quite on par with NY”, scene I’ve been reading so much about lately.
Likewise I have decided not to cover Ottawa because, besides the magnificence of the architectural detail of the Canadian parliament building, there’s actually nothing to cover as far as I know (hipster-core of Ottawa, hit me up if you think otherwise, until then, I hear ottawa is the heroin capitol of Canada too, stay clean if you know what I mean).
Speaking of all of this coverage, exactly what ill be “covering” in Torontonia is somewhat mostly fashion related. Because its the part of worldwide fashion I know the most about (and thats not saying much btw), ill be looking to review the entire streetwear scene of Toronto through intensive examinations of six stores: five that are super-streetwear oriented and one that claims to be a skateshop. Check the list and wish me luck.
-ADRIFT SKATESHOP
-GOODFOOT TORONTO
-LIVESTOCK TORONTO
-NOMAD
-RANSOM
-STUSSY TORONTO
So in reality I haven’t really contacted the stores yet to check and see whether or not they’ll be receptive to THIS guy with a miniDV cam in tow trying to take pictures with his fucking cellphone, BUT I think ill wing it on that tip.
What I WONT be winging is the conversatory content Ill be filling my video with because I really don’t want to be stranded in a store looking stupid with that camcorder like a japanese tourist in soho pointing at kidrobot. No hate to tourists or kidrobot btw.
So now im rehearsing the parts
and plotting a course through the jungle of Toronto’s back… allies I guess
UPDATE LIKE NO OTHER
Okay, okay, Ottawa deserves credit where credit is due before we go on giving Toronto too many props well also go to
NORML CLOTHING
because it actually looks like a legit place
Fads™ goes to DQM pt.3
This time around Stitches came for the journaltastic party again and it was a HOOT.
On the train we caught some pics of a dude melting into his seat but they came out too awkward to post. Ha.
We got to the old QM of D and after pleasantries and creeping out all of the staffers with my active microphone, Stitches and I noticed these two girls chilling on the checkered ‘L’ bench staring at an ecstatic twig trying on mad beanies.
It turned out the twig was a dude visiting from portland who went to school in London and the girls were the twig’s friends from PRATT. Now I think Pratt’s a cool place because a super skilled artist I know teaches there (yes we will be featuring him here sometime soon), but these girls were less than enthused about it. They “liked the school and all” but they were still getting used to it. One was from Portland and the other was from fuck-a-trucksville in Florida and I guess they were the only artsy people they knew before coming to Brooklyn so when they got here they banded together and decided to rebel against all of the art-faggotry (word? Chill. No homo son.) by wearing fleece-n-jeans-n-frowns together. Actually only one of them was frowning but thats cus she was sorta mucks and therefore getting no attention.
ANYWAY we met this guy, Ben, the new dude who was a skater that grew up to be an organic lettuce farmer, but one that went hardcore with the plows and whatever, the opposite of weekend warrior hipster farmers (Sami McMullet from sanfran, that means you). He’s actually writing a ballad of his conquests in Spain and thats why he would prefer to remain anonymous for the moment.
p.s. Those decks behind dude’s head aren’t just for show unlike at other lauded establishments, DQM actually has the best skate prices in the city. Don’t believe me? Go ahead and ask Ben if you see him.
p.s.again WE completely recorded everything that went on in that store from our conversation with the pratt girls to the life story of benny kickflip BUT THE SHIT DIDNT COME OUT.My mic works now but im worried about that haphazard recording naamean?
